In the early 18th century, Rokubei Moritsune Hata began making incense at the Kyoto Imperial Palace. He later introduced these scents beyond the realm of royalty. For 12 generations now, the Hata family has created amazing fragrances. Their Shoyeido incense is considered the highest quality, most natural incense available. Highly trained "masters" draw upon centuries-old formulas, and their blending process is an art form. Only the finest raw materials are used. Shoyeido is the preferred incense for most temples in Japan! Its subtle scents beckon us to use all of our senses, what the Japanese call mon-koh, or "listening to incense." There is no better!